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How to Build A Startup Culture in A Mature Organisation?

on June 23, 2021

article company culture innovation mature organisations millennials startups

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Being Normal

What does it mean to be 'normal' ? Who decides what is normal and what isn't? Does being normal only mean merely following the social trends, going by the accepted ideologies, and not challenging any of the contemporary ideas and beliefs? I think there can be no single definition of 'normal' . Something normal to me, might not be normal to you. Something normal to you, might not be so to someone else. Therefore, we cannot really define what being 'normal' is. Also, both the terms 'normal' and 'abnormal' happen to be quite disturbing to me. While the term 'abnormal' undoubtedly marginalizes individuals and shuns them from society's usual ways, the term 'normal' also acts as a burden for those who constitute the society. This means that people who are tagged as 'normal' can never show the courage of being something different from the mass. They cannot risk being something that society does not approve of just ...

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The products that we use in our everyday lives, often, come with taglines. Companies and business houses burn the midnight oil to produce catchy taglines to secure the attention of their targeted customers. These taglines are intelligently crafted. They skillfully blend the effectiveness of the product with the reason behind why a customer should own it. Many products have been remembered for their taglines. This is because customers could instantly connect with them. Through their taglines, companies portray why the product is useful. They focus on how owning the product will solve a particular problem of the consumers and make their lives easier. Even when we don't buy a particular item, we're still aware of its tagline. Thanks to the media and advertising team. Their untiring efforts and that too in the right direction, etch the taglines in our minds, if not in our hearts immediately. But, what if humans came with taglines? How would it have been if you had introduced you...

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